For this project, I was tasked with creating a brand logo and identity. I decided to go with a brand that would create picnics-to-go for anyone. It would emphasize going to other places or discovering our environment. I based this on the idea of “friluftsliv.” This is translated to “open air living” and is deeply ingrained in Norweigan culture. The idea behind this lifestyle is to celebrate the outdoors, no matter the weather. By having picnics on the go, we could easily market this as taking part in nature, our environment, or our loved ones with a small adventurous meal.